Email Marketing and Marketing Automation in Odoo 20

Abstract illustration of an email campaign branching into automated journeys with tracked clicks

Odoo 20 gives Email Marketing click-level tracking, conditional content, dynamic mailing lists, and a template library, while Marketing Automation gains a drag-and-drop workflow builder, event-based triggers, webhooks, and AI-assisted campaign creation. Here is what changed in both apps, drawn from the official release notes and the 20.0 documentation.

The role of SEO in affiliate marketing

The role of SEO in affiliate marketing

Affiliate marketing is a popular way for businesses to monetize their online presence. In this type of marketing, a business will partner with an individual or another company (known as an affiliate) to promote their products or services. In exchange for their promotion efforts, the affiliate will earn a commission on any resulting sales. But … Read more

The importance of building trust with your audience in affiliate marketing

Affiliate marketing is a popular way for businesses to monetize their online presence. In this type of marketing, a business will partner with an individual or another company (known as an affiliate) to promote their products or services. In exchange for their promotion efforts, the affiliate will earn a commission on any resulting sales. But … Read more

The benefits and drawbacks of using affiliate networks

The benefits and drawbacks of using affiliate networks

Affiliate marketing has revolutionized the way businesses promote their products and generate revenue in the digital age. At the heart of this marketing strategy lies the concept of affiliate networks. These networks serve as invaluable platforms that connect businesses (merchants) with a vast pool of affiliate marketers, enabling mutually beneficial partnerships and driving sales growth. … Read more

Legal considerations for affiliate marketers, including disclosure requirements and FTC guidelines

Affiliate marketing is a popular way for businesses to monetize their online presence. In this type of marketing, a business will partner with an individual or another company (known as an affiliate) to promote their products or services. In exchange for their promotion efforts, the affiliate will earn a commission on any resulting sales. However, … Read more

How to track and measure the success of your affiliate marketing efforts

Affiliate marketing is a popular way for businesses to monetize their online presence. In this type of marketing, a business will partner with an individual or another company (known as an affiliate) to promote their products or services. In exchange for their promotion efforts, the affiliate will earn a commission on any resulting sales. But … Read more

How to choose the right affiliate products to promote

One of the key factors in the success of an affiliate marketing campaign is choosing the right products or services to promote. Here are some tips for selecting the best affiliate products for your audience: Overall, choosing the right affiliate products or services requires research, consideration, and evaluation. By following these tips, you can increase … Read more

Creative ways to incorporate affiliate links into your content

Affiliate marketing is a popular way for businesses to monetize their online presence. In this type of marketing, a business will partner with an individual or another company (known as an affiliate) to promote their products or services. In exchange for their promotion efforts, the affiliate will earn a commission on any resulting sales. One … Read more

Common mistakes to avoid in affiliate marketing

Welcome, dear readers, to the exhilarating world of affiliate marketing! A realm where dreams of endless passive income collide with reality in a dazzling spectacle of misguided ambition. As we embark on this rollercoaster ride through the treacherous terrain of affiliate blunders, fasten your seatbelts and prepare for a whirlwind tour of the first pitfall … Read more

The basics of affiliate marketing and how it works

Affiliate marketing is a performance-based marketing strategy in which a business rewards affiliates for each customer brought to the business by the affiliate’s own marketing efforts. In other words, affiliates earn a commission for promoting a company’s products or services. Introduction Affiliate marketing has become a prominent marketing strategy in recent years. This performance-based strategy … Read more

How to Market Your Designs and Grow Your Audience on Redbubble

So, you’ve created some killer designs on Redbubble and you’re ready to share them with the world. Congrats! You’ve taken the first step towards becoming an artistic sensation…or at least getting some extra cash on the side. But let’s be real, getting your designs seen by the right audience is easier said than done. In … Read more

Email Marketing: Tips for Building an Effective Email Marketing Strategy

Email marketing is one of the most effective channels for engaging with audiences and driving business outcomes. According to Statista, there were approximately 4.37 billion email users worldwide in 2023, making email an unparalleled medium to connect with your customers. Additionally, the Direct Marketing Association (DMA) reports that email marketing delivers a staggering $42 return … Read more